New Appointments At Lindy

Lindy Appoints Elia Lupi as First Head of European Sales & Reto Scaramuzza as Key Account Manager for Sales in Switzerland

Lindy has appointed Elia Lupi to be its first Head of European Sales. This move will support the Lindy Group’s efforts to win more market share in Europe while also expanding worldwide. In the context of strategically realigning its activities in Switzerland, Lindy has also designated Reto Scaramuzza as its Key Account Manager for that country.
“At Lindy, all of the signs are pointing to growth. We are pleased to welcome Elia Lupi and Reto Scaramuzza to our firm. Both of them are capable leaders with immense experience and expertise. They will be tasked with running our Europe-wide sales activities even more vigorously within the context of our global corporate and expansion strategies while continuing to work with our Swiss distributors to strengthen our position in that country’s market, which is very important to us”, says Peter Lindenberg, Managing Director of LINDY-Elektronik GmbH and CEO of the LINDY Group.

Elia Lupi: Head of European Sales
As the Head of European Sales, Elia Lupi will be based at Lindy’s sales branch in Milan, Italy and serve as an important liaison between the managing directors and the sales teams across Europe while assuming overall responsibility for the latter. His main functions will include expanding sales activities in Europe and implementing Lindy’s global corporate strategy at European level, developing markets and new customers, leading and coordinating the European branches and scaling up the firm’s sales strategy while harmonising processes in close cooperation with the regional sales teams.
Lupi draws on many years of prior experience in sales, product management and change management at European level. He also possesses considerable experience and technical expertise in electronics and telecommunications. Lupi holds a university degree in electrical engineering and previously spent 12 years at Panasonic Italia, where he was in charge of sales in Italy as the country manager and, from 2014, also assumed responsibility for that firm’s Central and Eastern European markets.
“Elia possesses extensive sales experience, knows the European market well and is passionate about our products. He’s exactly the right person to shoulder the considerable responsibilities of this position”, states Peter Lindenberg.
“Lindy is a strong, bold brand with a diverse product portfolio. With its innovative combined connectivity solutions, it is playing a major role in important new trends that are poised to shape future digital communications and drive technological change. I’m happy to have this opportunity to help consolidate Lindy’s market position in cooperation with the local sales branches”, says Elia Lupi, Head of European Sales at Lindy.

Reto Scaramuzza: Key Account Manager for Sales in Switzerland
As the Key Account Manager for Switzerland, Reto Scaramuzza will be responsible for coordinating and supporting the firm of ALSO Schweiz AG, which distributes Lindy products. A sales professional through and through, he will also proactively work with our most important retail partners, Digitec and Bechtle, to expand our business in the important Swiss market. Scaramuzza will leverage his many years of experience in business development and working with and coordinating distributors to generate good results.
Scaramuzza was previously with Distributor Secomp AG in the role of Key Account Manager for distributors, e-tail and e-commerce as well as for business development. Before that he spent four years each as an Account Manager at DICOTA Schweiz AG and Swisscom AG, at the latter with responsibility for B2B sales of telecommunications solutions.
“I launched my career as an AV technician, so I’m quite familiar with the practical requirements in this field. And I’m therefore delighted to now be part of the team behind the innovative Lindy brand of IT and AV products”, says Reto Scaramuzza, Lindy’s new Key Account Manager for Switzerland.